Road Safety Sponsor

Why become a road safety sponsor?

Did you know that the 3 factors that lead to fatal road collisions are speed, behaviour or inexperience, and distraction or impairment?

speed limit

Exceeding the speed limit

driving behaviour

Driving behaviour or inexperience

distraction

Distraction or impairment

 

One crash is too many. One life lost is too much

IAM RoadSmart is dedicated to reducing road traffic collisions and casualties through education, training, and advocacy.

  • We educate all road users on safe driving and riding practices, so we can help prevent incidents before they happen. 

    Your contribution enables us to keep expanding access to our training and activities for those most affected by road safety. 
  • Our 5,000+ qualified volunteers deliver our services nationwide. We hold the highest standards of roadcraft training and resources to promote road safety in the community. 

    Your donation supports a diverse community of passionate and highly qualified volunteers. 
  • Our research and lobbying efforts help to create a safer environment for all road users. 

    Your donation drives our life-saving campaigns and research that raises awareness around drug-driving, road infrastructure, and digital technologies.

 

Join us as a Road Safety Sponsor and pave the way for safer roads!

Your support helps protect lives and loved ones on every journey. By committing to a recurring donation, you help us consistently fund vital road safety programmes, empower our dedicated volunteers, and expand access to our life-saving training.  Together, we will drive change.

 

Shaun Whiter

Meet Shaun, our drink drive rehabilitation ambassador

In 2016, Shaun Whiter helped a friend change a tyre on his car. He was hit by a dangerous driver, who fled the scene, leaving him for dead. He survived the incident, thanks to East Anglia Air Ambulance, but had to have both legs amputated.

As a result of the incident, Shaun now uses his experience to be a force for good, educating young people in the footballing community, his passion, to talk about distracting driving as well as being an advocate for drink-drive rehabilitation.

Shaun is committed to making roads safer for all, working with IAM RoadSmart to make a difference by saving lives and reducing the risk of serious injury on-road.

 

 

How your money helps

 

educational materials

£10
Could provide educational
materials for a road safety
workshop

£50
Could support volunteers
attending events in the community to promote
road safety

£205
Could cover the cost of
an advanced driving course for one individual

£1000
Could support our transformational research
into road safety initiatives
to help protect us all

 

Donate in a way that suits you

  • Online: a quick and easy way to donate and set up a regular payment if you wish.
  • Phone: to donate by phone, you can call our team on 0300 303 1134 and receive a payment link on the call
  • Sign up to learn more: with many new ways to get involved launching soon, you can show your support by choosing to hear more from us.

 

giftaid logo

We are a charity and if you are a UK taxpayer and provide us with a Gift Aid declaration, we can reclaim 25p for every £1 you donate – at no extra cost to you!

 

 

 

Youth Empowerment Initiative

Support young drivers today — protect lives tomorrow

Your donations enable the next generation of road users to access training and skills to ensure every journey they take is a safer one.  

 

Frequently Asked Questions about Fundraising

Why is IAM RoadSmart asking for donations when I already pay an annual membership fee?
How will my donation be used?
Can I specify how my donation is used?
How can I set up a recurring donation?
What other ways can I support IAM RoadSmart besides donating money?
How can I get involved in fundraising events?
How can I stay updated on how my donation is used?