IAM RoadSmart's Empowerment Initiative Targets:
Too many lives are lost or forever changed by road collisions, especially among young drivers and riders. With around 1,700 deaths on our roads every year, we aim to make safer roads for all, so no family needs to suffer losing a loved one.
IAM RoadSmart is dedicated to addressing the critical issue of road safety. The Empowerment Initiative focuses on young drivers and riders aged 17-26, statistically the most vulnerable to road collisions and fatalities. Our ambition is to reduce the number of road incidents by equipping young drivers and riders with the skills, knowledge, and confidence needed to navigate roads skilfully.
- 60 Skills Day places to engage young drivers in hands-on training sessions, teaching practical driving skills in a fun yet safe environment.
- 60 Advanced Driver and Rider courses to develop essential road safety skills and behaviours that benefit all road users.
These initiatives will help remove financial barriers for young people to access vital training, equipping them with the skills needed to drive or ride safely and confidently.
By empowering young drivers and riders, we aim to create a safer road environment
for everyone, potentially reduce incidents and fatalities, and inspire participants to advocate for road safety within their communities.
Your support is crucial to achieving these goals and fostering a long-term commitment to safer roads among the next generation. Together, we can make a real difference.
We aim to create a safer road environment for everyone. Funded sessions offer unparalleled opportunities to enhance road safety skills, addressing the higher risk for people from lower-income backgrounds, who are twice as likely to die in collisions. Fewer incidents would mean less strain on emergency services and healthcare systems, allowing resources to be allocated more efficiently.
Your support will:
Prevent Incidents
Empower Youth
Support Community Impact
Provide Excellent Value
How to Get Involved
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To make a difference and support IAM RoadSmart, you can do a couple of things.
Option 1: Donate
Together we can provide the next generation of road users with the skills and education which will get them home to their families every day. Every donation counts, and you can choose one-off, monthly or yearly donations.
Option 2: Share The Campaign
Spread the word about our campaign by sharing with your friends, and family and on social media. By doing this, it will help us provide vital upskilling for young people across the UK.
Meet Our Young Rider Ambassador:
Ben is a keen motorbike enthusiast who is our Young Riding Ambassador. His local Group is Wey Valley Advanced Motorcyclists.
He began riding on his 17th birthday and currently rides a BMW S1000XR and R1250GSA. As the Young Ambassador for IAM RoadSmart, Ben focuses on training and recruiting younger riders. He has achieved both his National Observer and Masters qualifications and aims to inspire the next generation of bikers to join the advanced training program.
Outside of training, Ben enjoys social rides and playing ice hockey. He is a huge support to IAM RoadSmart, training both Associates, Observers and working with members on their skills development.
Celebrating the success of the Big Give
Thanks to the incredible generosity of HCC Solicitors, who pledged £6,250, and the amazing support of others during the Big Give Christmas Challenge, jointly raising over £10,000 to date for our Youth Empowerment Initiative.
This campaign is making a real difference by helping to remove financial barriers for young drivers and riders, giving them access to life-saving Skills Days and Advanced Driver and Rider courses.
A heartfelt thank you to HCC Solicitors and everyone who contributed to the Big Give. Your support is driving us closer to our goal of raising £25,000 to create safer roads for all.
Together, we’re making an incredible impact—thank you for being part of this journey!
