As the UK’s largest road safety charity, we have launched a campaign, supported by organisations across the industry, to make the roads safer for motorcyclists - recognising them as vulnerable road users.
This is why IAM RoadSmart is campaigning to raise awareness and drive change to stop these trends continuing.
Motorcycles are an important form of transport, and they are growing in popularity. They have the potential to be a key factor in helping the UK realise its decarbonisation goals, through lower emissions and reducing congestion.
While many motorcyclists have created a strong community of people who enjoy taking to the roads on two wheels as a hobby, there are even more who ride motorcycles for commuting or as part of their job.
*(Source: MCIA and NMC Parliamentary Briefing)
Despite making up between 1-3 per cent of road users, motorcyclists are disproportionately vulnerable on the road, with one-in-five deaths on the road being a motorcyclist.
Part of this will include to not apply a 'one size fits all' approach to different road users for phasing out fossil-fuelled vehicles.
This can be done by taking the VAT off life-saving PPE (Personal Protective Equipment) such as air jackets, as they have already done with helmets.
This training will be key to improve riding skills and foster a culture of safety and employee wellbeing for people who ride for work.
We asked you: What do you think will have the biggest impact on motorcycling in the UK?
Find the results below:
We call on the Government to scrap VAT on life-saving air vests which are currently subject to a 20% VAT rate. Other lifesaving equipment, like helmets, are either zero or lower-rated.
Please find below a motorcycle campaign leaflet which we will be launching in November. You can share this with your contacts to raise awareness, or simply use it to find out more about why this campaign is so important in protecting motorcyclists.
We are proud to be joined by our valued partners working across the transport, motorcycle and safety sector in calling for a refocus on this issue, recognising motorcyclists as vulnerable road users.
Click here to download a toolkit for more information about IAM RoadSmart's motorcycle safety campaign to recognise riders.