As we head into 2023, new year’s resolutions are often at the forefront of our minds. We might want to cut down on junk food, exercise more, spend more time with the family or finally kick that bad habit. But how about a new adventure?
We’ve launched our New Year, New Adventure campaign where we are encouraging everyone to make time with their vehicles more rewarding. Whether it be finally completing their dream road trip or boosting their confidence, there are many ways to enjoy the roads in 2023.
What’s your dream road trip? A tour of Scotland’s stunning North Coast? A pootle through the picturesque Yorkshire Dales? How about a journey through the epic Black Mountain Pass in Wales? There’s so much drama and beauty in the UK, so why not experience it yourself? As an added incentive, IAM RoadSmart members get 50% off North Coast 500 Traveller membership.
This gives you an exclusive guide eBook and themed tour itineraries for Scotland’s ultimate North Coast road trip! You can access this via the member benefits platform.
Are you over 65 and feeling less confident on the roads, or know someone to who this applies to? With more traffic on the roads these days and all the recent changes to the Highway Code, getting an expert to assess your skills and offer handy advice can boost your confidence. It can also lead to a more enjoyable driving experience in 2023 and for years to come. Check out our resources for older drivers to feel safer and more confident behind the wheel.
It’s often the case that the better we are at something, the more enjoyable it becomes. And while a tennis coach can fine-tune your game to achieve your best performance, an experienced driving or riding expert will help you hone your skills and make your time on the road more rewarding. Whether you’re on four wheels or two, our Advanced Driver and Advanced Rider courses will help you raise your game.
Saving the planet and saving money might seem like different things, but they often go hand in hand. Just like using less energy at home, both reduce your bills and your carbon footprint. Things like adapting your driving style and keeping your vehicle well maintained can lower your fuel consumption, meaning you spend less on petrol and reduce emissions. This of course is a win-win!
Another way to get more out of something you’re passionate about is by sharing your enthusiasm with like-minded people. So why not meet up with fellow enthusiasts to swap stories, compare experiences and debate the latest hot topics with IAM RoadSmart Membership? It’s open to any driver or rider who passes our Advanced tests. It also comes with a host of fantastic benefits and opportunities for adventure!
“We’re encouraging everyone to enjoy being in their vehicles again! After the variety of challenges, we have faced over the past few years, many people fell out of love with driving and riding, some may have lost their confidence and stopped making those long road trips which they once enjoyed! But now it’s time to start that new adventure and continue to do what we love.”